A body of work built around people
I work with authors launching books, creators building a name for themselves, and small businesses looking for a stronger online presence. The work spans author websites and portfolios, creator and business sites, Shopify storefronts, and the full landscape of marketing and promotional campaigns that surround a launch.
Every project starts the same way: understanding the person or brand behind it before anything is designed. That means learning your story, your audience, and what you're actually trying to say — not just building something that looks nice. A website without that foundation is decoration. With it, it's a tool that works.
Author & book websites
An author's website is where readers meet you. It's where they find your books, learn your story, and decide whether your work is for them.
I build author sites that present your story clearly and authentically. That means thoughtful book descriptions that make readers want to read, a professional portfolio that builds trust, and a voice and design that reflect who you are. Whether you're launching a first book or maintaining a backlist across multiple genres, the site should feel like an extension of your work — not a chore to maintain.
Author sites I build typically include a clean homepage, a dedicated books or works page with individual book landing pages, a readable about section that tells your story without selling too hard, and straightforward ways for readers to stay connected — an email signup, a newsletter, a link to where your books are sold.
Business & creator portfolios
Your website is often the first place potential clients, collaborators, or customers look. It needs to be trustworthy, clear, and built to reflect who you actually are.
I design websites for creators, consultants, agencies, and small businesses who want to attract the right people. That means understanding your audience — what they're looking for, what they need to know about you, and what would make them reach out or buy. The site itself becomes part of your story: a polished, professional presence that says "I know what I'm doing and I take this seriously."
Whether you're repositioning an existing brand, building your first real web presence, or redesigning a site that's stopped working, the goal is the same: a website that reflects your values, showcases your work or services, and makes it easy for the right people to work with you.
Shopify storefronts
Selling online is about more than a catalog and a checkout. It's about clarity, trust, and making it easy for the right customer to find and buy.
I design and optimize Shopify stores for creators and small businesses selling physical or digital products. That means a thoughtful layout that highlights what matters, product pages that actually convert, a checkout experience that doesn't add friction, and the small details that separate a store you trust from one you bounce away from. I also handle the ongoing work: keeping inventory clear, updating pricing, testing what works, and making sure your store stays competitive.
Whether you're launching your first store or redesigning one that's been running for years, the approach is the same: understand your customer, make buying easy, and design for the long term.
Marketing & promotional campaigns
A website is only half the story. Visibility matters, and visibility takes strategy.
I support book launches, product launches, and brand visibility through digital marketing and promotion. That includes social media strategy and content creation to build an audience ahead of launch, email marketing and audience engagement to maintain connection with readers and customers, and the graphic design and promotional materials that accompany a launch or major announcement.
The philosophy is straightforward: the website and the marketing work together. The site tells your story; the marketing puts that story in front of the people who need to hear it. Good marketing doesn't feel like pushing — it feels like offering something worth having to people who are looking for it.
The thinking behind every project
Good websites aren't built from templates or trends. They're built from understanding.
Start with story. Before I design anything, I spend time understanding who you are, what you're offering, and who you're trying to reach. That story becomes the foundation of everything else — the layout, the copy, the navigation, the feeling the site creates.
Build visibility from the start. SEO and search engine presence shouldn't be an afterthought bolted on later. They're part of how the site is structured from the beginning — the way pages are organized, how you're described, what keywords matter, how content is written. The site works harder when visibility is designed in.
Grow beyond launch. A lot of agencies hand off a website and disappear. I stick around. That means ongoing website management, keeping the site current and fresh, responding to changes in your business or audience, and supporting you with the virtual assistance you need to keep everything running smoothly.
The result isn't just a website. It's a tool that keeps working for you.
Ready to build something real?
If any of this resonates — if you're launching a book, building a brand, or strengthening your online presence — let's talk about what's possible.